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No-Nonsense Thinking
Purple
Pilchard believes 'small is cool' for the following
reasons:
- It's more fun
working within small, ambitious teams than large faceless departments.
- Most agencies/consultants don't have a genuine appreciation
of a small company ethos.
- Much external marketing support is impersonal and
over-priced.
- Outside agencies are neither geared nor motivated to
squeezing every last drop from a tight budget
- Most small/medium-sized brands don't need a large marketing
department all year round. - Often small teams are too over-worked to
initiate those essential 'bottom of pile' exploratory projects that need
nurturing/advancing.
- Purple Pilchard will never ever be
out-enthused.
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